The following information will help manufacturers of tire-derived products market their products to governmental entities.
Mini-Guide for Marketing to the Government Sector
California Green Roads Program
The Green Roads project is a collaborative effort designed by the California Department of Resources Recycling and Recovery (CalRecycle) to create sustainable California roads and highways using recycled-content materials with an emphasis on two material types: rubberized asphalt concrete (RAC) and tire-derived aggregate (TDA).
At its September 2009 meeting, Board Members approved funding for an outreach and education campaign (refer to agenda item #9) to promote the use of tire-derived products. The scope of work (SOW) for this effort contains strategies related to the use of recycled tires for further development of the “Green Roads” campaign. For more information, please contact Kyle Pogue.
For More Information
If you are a manufacturer or tire processor and have questions or need more information, contact the following CalRecycle staff members:
- Jennifer Caldwell coordinates industrywide marketing activities.
Disclaimer: CalRecycle makes no warranty, express or implied, and assumes no liability for the information provided in this website. References to individual businesses and their commercial products do not constitute an endorsement by CalRecycle. The information contained in this website is not complete, and is provided as a convenience to our website visitors and for informational purposes only.